The tube reigns as one of the most beloved packaging formats in the beauty and personal care world, and it’s easy to see why. Its compact, lightweight form makes it highly practical for both brands and consumers: it is easy to store, easy to transport, and easy to use.

Functionally, tubes offer precise, controlled dispensing that helps minimize waste and maintain hygiene. They protect the product from air and external contaminants better than jars, extending shelf life and preserving the integrity of sensitive formulas; a critical factor in skincare and cosmetics. Their flexible nature also makes them easier to handle than bottles, keeping the product close to the dispenser and requiring only a simple squeeze.

From a branding perspective, tubes offer a clean, modern canvas for design. Whether standing upright on a shelf or tucked inside a travel kit, they present a polished, professional appearance. With a wide variety of materials, finishes, and closure options, they can be tailored to match the identity and positioning of any product line.

The large portfolio of heads and caps in CTLpack’s catalogue means they can be better adapted to the product, from liquid (with applicator or pump) to semi-solid or paste-like consistency.