The moment a package starts controlling how a formula is applied, it becomes part of the product itself. That is particularly relevant in beauty, where the application can be as important as what is inside the pack. A nozzle, for example, directs a treatment exactly where it is needed and reduces the amount of product dispensed at once.

It isn't simply a different way of getting a formula out of its container. CTLpack understands that this is where beauty tech becomes key. Rather than simply containing a formula, an integrated applicator helps define how it is used, from the amount dispensed to where it needs to be spread.

CTLpack works across this space by developing packaging and applicator solutions around the way a product is actually used. Nozzles, pumps and roll-ons can be developed as part of the overall package, bringing dispensing, application and the formula together from the start.

Because sometimes the most interesting part of a beauty product isn't what comes out of the package. It's how it gets there.